URGENTLY REQUIRED !!!
· Working Hours: Monday - Friday 08:30-18:00
· Formulate and implement brand strategies based on strong market analysis, competitor’s analysis and internal portfolio analysis.
· Ensure that the pricing and product mix is reviewed and recommending change where appropriate.
· Support business vision through driving strong brand preference via brand building activities and new product development.
· Manage new product development, ensuring timely launch. This involves managing the entire new product development process including market analysis,
· consumer behavior research, and product concept, product test, packing design, and pricing strategies.
· Work with Trade Marketing and Sales teams on the implementation of new product development (NPD)and marketing activities for launches such as NPD launch plan presentation.
· Managing marketing spending based on budget given.
· Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
· Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands’ positioning.
· Work closely with internal and external research teams on identifying brands’ research needs.
· Analyze the research findings and insights and turn them into actionable brand plans.
· Understand the different elements of the marketing mix and their roles in connecting with consumers & driving growth: advertising, communication /media planning, brand identity, consumer activation and promotion.
· Bachelor’s Degree in Marketing or any field
· Thai nationality, Any Gender, Age 35-45 years
· 5+years experience
· Start work immediately
Work with us: 165/52-54 Nirvana @Work Ram-Intra, Ram-Intra Road, Bang-Khen, Bangkok 10220, Thailand