Brand Manager






Job Details

·       Full-Time

·       Working Hours: Monday - Friday 08:30-18:00


Role Responsibilities

·     Formulate and implement brand strategies based on strong market analysis, competitor’s analysis and internal portfolio analysis.

·     Ensure that the pricing and product mix is reviewed and recommending change where appropriate.

·     Support business vision through driving strong brand preference via brand building activities and new product development.

·     Manage new product development, ensuring timely launch. This involves managing the entire new product development process including market analysis,

·     consumer behavior research, and product concept, product test, packing design, and pricing strategies.

·     Work with Trade Marketing and Sales teams on the implementation of new product development (NPD)and marketing activities for launches such as NPD launch plan presentation.

·     Managing marketing spending based on budget given.

·     Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.

·     Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands’ positioning.

·     Work closely with internal and external research teams on identifying brands’ research needs.

·     Analyze the research findings and insights and turn them into actionable brand plans.

·     Understand the different elements of the marketing mix and their roles in connecting with consumers & driving growth: advertising, communication /media planning, brand identity, consumer activation and promotion.



·       Bachelor’s Degree in Marketing or any field

·       Thai nationality, Any Gender, Age 35-45 years

·       5+years experience

·       Start work immediately


 Work with us: 165/52-54 Nirvana @Work Ram-Intra, Ram-Intra Road, Bang-Khen, Bangkok 10220, Thailand